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Malcolm's Blog

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Jun 18
2010

Economic clouds bring new opportunities

Posted by: Malcolm Newdick

Categorised in: Business News

Every cloud has a silver lining, so they say, and if there is to be a double-dip recession we’d all better start looking hard for that lining.

If your customers are feeling cautious they are likely to want to avoid large capital expenditure. Can you help them with this? In Riverbank we can provide hardware and software as a service so there is zero capital cost. This even applies to traditional high-cost items like servers. It’s proving to be an attractive option for clients.

Can you offer flexible payment options for your customers? If you provide a service, offering an option for monthly payments might make it easier for them, or conversely they might choose to pay for a year in advance to get the attractive discount you offer. Either way, you offer flexibility and you offer choice to your customer making it easier for them to say “yes”.

In our world of IT the cloud with the silver lining could well be cloud computing. The idea of IT as a service - no hassle, no expensive equipment to buy and no expensive surprises - is an extremely attractive one. We’re convinced it will be a great option for a lot of Riverbank clients but it won’t suit everyone. Find out more in the cloud computing article…

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