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Feb 25
2010
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Going for growth - get ahead of your competitorsPosted by: Malcolm Newdick Categorised in: Business News
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If your business is going to grow in a flat market (let’s be optimistic about the wider economy) you have to do so by winning market share. That means taking business from your competitors. To do that you have to be better than them. You also have to communicate your message to your potential customers.
What underpins your success at attracting that new business is your systems – the way you run your business. Here are seven ways that IT can contribute to your success.
1. You have to be more efficient and get more results for less effort. Without a doubt one of the most effective tools you can use is CRM software – Customer Relationship Management. CRM software enables you to store the intelligence (call back in six months, birthday is 15 May, etc). It also enables you to track your successes and your failures so you can establish what works and what doesn’t.
The hype around cloud computing could be reaching a peak, but are companies actually doing it? Many large firms are apparently holding back from making a drastic change to their IT systems, preferring to wait until others have gone before them and made their mistakes. Many smaller businesses are hesitant about committing their entire business to a single Internet connection. They are also worried about the security of trusting their intellectual property in an environment where they feel they have little or no control.
