WHY IT’S A GOOD THING
The law is very clear, totally unambiguous. If you want to communicate with customers or prospects, you have to get their opt-in, their permission to do so. And you need to treat their data in precise ways. There’s no wriggle room. But why would you want to try to get around it?
Getting the right permissions means your databases and lists are appropriately qualified, warm, aware of your brand and business, actively happy to let you talk to them. And that’s pure marketing gold dust. GDPR is an excellent thing, so welcome it in, keep it in great shape and enjoy the ride.
GDPR AND THE FUTURE – IMPORTANT THINGS TO CONSIDER
- Every time you make a change to your IT system, you’ll need to make sure those changes are compliant and don’t negatively affect your GDPR protocols
- If you change your systems completely, for example, because of business growth or because your legacy systems are no longer man enough for the job, you’ll need to make certain they’re GDPR compliant from end to end
- New staff will need to be trained in their GDPR responsibilities, and it should remain part of your staff handbook if you have one
- Existing staff might need ongoing GDPR training to keep them up to scratch
PARTNER WITH GOOD TEAMS AND ADOPT BEST PRACTICE
It’s your job to choose best practice and stick with it. Unless you have the internal expertise and resources, it might suit you best to take on a GDPR IT partner, an organisation that understands the intricacies of IT systems and how they apply to the GDPR. That’s us, and we’re ready and waiting to partner with you for a productive future.