Have you heard about the circular economy?

At the moment we have a linear one – we dig up resources, turn them into things we need, use the things, then throw them away. Instead of that, in the circular economy we use the resources to create goods that will last much longer, the manufacturer retains ownership and leases them to the user. At the end of that lease, they go around again to a new owner on a new lease and eventually get recycled into new products. It works for cars and it works for mobile phones.

So can it work in other areas? It turns out that moving your file servers from your office to the Riverbank Cloud is one way to embrace the circular economy.

In the traditional IT model, you purchase a server, use it for three or four years and at the end of that time it is outdated and worthless, so you throw it away.  When you buy your server, you need to be sure it will be big enough to cope with your planned growth over those three or four years, so it’s not a very efficient use of your money or the equipment.

In the Riverbank Cloud, you rent a certain amount of server power and space. You only use what you need right now. When you need more, you rent more. That delivers much more efficient use of the resources. The underlying equipment is also enterprise-grade, making it more reliable and longer-lasting. Because there is a cluster of servers in the Riverbank Cloud, we can provide more power by adding more servers. We don’t have to throw away the existing ones.

Gone is the built-in obsolescence and the desire to sell new servers to clients every three or four years. In its place is a system designed for a long and reliable life. Gone is the inefficiency of a server that is only every half-full. In its place is a server infrastructure that can be kept at 90% of capacity at all times.

Want to find out more about the other benefits of moving your IT to the Riverbank Cloud? Call 01235 426 700 or email sales@riverbank.co.uk. To learn more about the circular economy, start at the Ellen MacArthur Foundation.